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Ramon Vela's Articles in Marketing

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The Power of a Strong, Well-Written Headline When free to use our own creative marketing, as a VAR (Value-added Reseller) we achieve far better results than when we must use our vendor's marketing mandates. Yes, But -- My Business Is Different Figuring out how to apply business advice will insure success versus instantly discounting advice and listing why or how it won't work Lumpy (Direct) Mail - It Gets Noticed There is a lot of marketing noise going on and direct mail still has a place. If your marketing message is in an envelope that is lumpy - and creative - it's more likely to be opened and read. What Can National Political Conventions Teach You About Making Sales? Whether you are democrat or republican, there is an important lesson to take away from how national political conventions are handled.

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